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The great reckoning in digital attention • ThinkGrowth.org

Andrew Motalenti:

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The attention economy is broken… [and] consumers — you and me — are the ones footing the bill. We see increasingly slow page load times for publisher pages which are bloated with ad tech vendor code; increasingly invasive ads from brands who are desperate to catch a click; and, a media trend toward outrage, rather than thoughtful debate.

On this last point: it is outrage, not truth, that prevails in an Internet economy built around attention capture…

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